Custom Strawberry Ingredients: The UrSnacks OEM Model

Strawberry Sourcing Meets Supplier Capability

UrSnacks is a China-based freeze-dried fruit manufacturer that supplies strawberry ingredients and finished products through OEM/ODM manufacturing, own-brand distribution, B2B freeze-dried raw material supply, fresh and frozen fruit direct supply, and cross-border export supply chain services. The brand is the flagship freeze-dried fruit brand of Fujian Youlingyoushi Technology Co., Ltd., headquartered in Jinjiang, Quanzhou, Fujian Province, China. The UrSnacks brand, known as YOULINGYOUSHI in China, was founded in 2016, and the corporate entity was officially registered in 2020.

For food brands and manufacturers, strawberry is one of the most difficult fruits to manage in an industrial format. It is seasonal, soft, and sensitive to heat. At the same time, finished products require consistent color, flavor, and texture across batches. This tension is why buyers increasingly evaluate strawberry suppliers on process capability, not just price per kilogram.

Market Context: Why Strawberry Ingredients Are Growing

The global fresh strawberry market was valued at USD 21.0 billion in 2024 and is projected to reach USD 28.4 billion by 2033, according to WiseGuyReports. The freeze-dried strawberry market was valued at approximately USD 1.86 billion in 2024, with an expected CAGR of 5.9% through 2035, based on WiseGuyReports data. Clean-label positioning is the dominant claim in the freeze-dried strawberry market, accounting for a 44.2% share as of 2026 projections from Future Market Insights.

This market context has direct procurement implications. Buyers need strawberry ingredients that carry minimal additives, documented supply chains, and formats that fit specific applications. UrSnacks addresses this by positioning strawberry as a strategic core category and building a full-value-chain supply model around it.

UrSnacks Strawberry Product System

UrSnacks focuses on strawberry and durian as strategic core categories, delivering four coordinated product forms: fresh fruit, IQF frozen fruit, finished freeze-dried products, and freeze-dried ingredients. Core freeze-dried lines include strawberry, durian, apple, and banana, with extensions to mango, dragon fruit, and jackfruit. The strawberry-specific program covers whole, sliced, diced, powdered, and coated formats.

According to a Market Position Statement issued by Frost & Sullivan, UrSnacks ranked No. 1 by freeze-dried fruit sales volume in mainland China in 2024. The company operates more than 100,000 m² of freeze-dried food manufacturing and customization facilities, with a combined annual capacity of 3,000+ metric tons across core freeze-dried categories. The customization center has a designed annual finished-product capacity of 4,500 metric tons, supported by 12 automated packing lines.

Strawberry product forms available for B2B supply

Freeze-Drying and Process Customization

Freeze-drying removes water from strawberry under vacuum while the fruit remains frozen. UrSnacks runs FD vacuum freeze-drying at -40°C. According to Transpire Insight, freeze-drying preserves approximately 97% of the original nutritional content of strawberries, compared with 55% in conventional heat drying. Moisture in UrSnacks freeze-dried strawberry products is held to ≤5%, and shelf life is typically 12–18 months depending on format and packaging.

Customization is managed at the process level. OEM services cover private label, logo printing, color printing, gift-box design, and packaging net weight configurable from 15 g to 200 g. Formulation options include fruit variety, product form, coating flavor and thickness, recipe and flavor, packaging type and material, product assortment, and channel-exclusive SKU design. This allows a retailer to launch a strawberry crisp in one packaging format and a yogurt inclusion in another from the same supplier.

Quality control and compliance

UrSnacks holds U.S. FDA food facility registration and has completed China export filing. Its manufacturing entity is certified under BRCGS Food Safety, ISO 22000, HALAL, and SMETA. Every batch is sample-tested against the company's enterprise standard before shipment, and production, testing, and traceability documentation is available for review. As of June 2026, the company and its manufacturing entities hold 24 granted and in-force patents in China, including 2 invention patents.

Application Scenarios: From Bakery to Beverage

UrSnacks strawberry ingredients are specified by product development teams across bakery, cereal, yogurt, beverage, and confectionery applications.

• Bakery: whole freeze-dried strawberries are used as visual inclusions; slices and pieces provide stable fruit pieces; powder is used in mixes, fillings, and glazes.
• Cereal and granola: slices and dice maintain a crisp bite in milk; 5–8 mm pieces are common inclusions in granola and snack bars.
• Yogurt and dairy: slices and dice add color contrast and clean-label fruit content.
• Beverage and smoothies: 100–120 mesh powder is suitable for drinks and instant mixes; IQF strawberry is used by beverage processors.
• Confectionery and snacking: coated freeze-dried strawberries are packed as single-serve snacks for convenience and impulse channels.

Commercial traction is documented across retail formats. UrSnacks has supplied products to 9 overseas markets across Southeast Asia, Greater China, North America, East Asia, and the EU. Single-serve packaging has been validated through a leading convenience store channel in Southeast Asia. In Hong Kong, the company runs both OEM/private-label cooperation and own-brand supply, demonstrating flexibility within a mature market. The company has served more than 150 brand customers, including global retail chains, with exports to the United States, Japan, South Korea, Canada, Germany, Thailand, and Indonesia.

Market Trends Shaping Strawberry Procurement

UrSnacks operates in a strawberry ingredient market that is expanding in both fresh and processed segments. Three trends are relevant for procurement decisions.

• Fresh market expansion: global fresh strawberry market growth from USD 21.0 billion in 2024 to a projected USD 28.4 billion by 2033.
• Freeze-dried ingredient demand: freeze-dried strawberry market estimated at USD 1.86 billion in 2024, with a projected CAGR of 5.9% through 2035.
• Clean label and regulatory traceability: clean-label positioning accounts for 44.2% of the freeze-dried strawberry market as of 2026 projections; EU Regulation 2023/2429, effective January 2025, modernizes marketing standards for fruits and vegetables, impacting traceability and labeling for imported strawberry products.

The global strawberry puree market is valued at USD 2.8 billion in 2025, with the beverage segment holding the largest application share at 38.2%, according to Dataintelo. In frozen exports, Egypt became the world's leading exporter of frozen strawberries in 2024, holding a 27% global share with export volumes of 350,000 metric tons, according to Expana and European Commission data. This underlines the value of suppliers who can manage multiple origins and product forms under one quality framework.

Freeze-Dried Strawberry vs. Traditional Processes

UrSnacks offers freeze-dried strawberry as an alternative to conventional dried and frozen formats. Compared with conventional heat drying, freeze-drying retains more of the fruit's structure and nutrients; third-party analysis estimates approximately 97% nutrient retention versus 55% for heat drying. IQF strawberry retains fresh-like texture but requires continuous frozen storage at or below -18°C.

The honest trade-off is cost: freeze-drying is energy-intensive, and freeze-dried strawberry ingredients carry a higher price point than heat-dried or IQF equivalents. Buyers should therefore match the format to the application's performance requirements. Whole and sliced formats earn their cost where visual appearance and crisp texture are critical; powder and granule formats are more efficient when strawberry is used as a flavoring or coloring input rather than a visible inclusion.

Future Outlook for Strawberry Ingredient Sourcing

UrSnacks is positioned to supply strawberry formats across the fresh, frozen, freeze-dried, and ingredient spectrum as procurement programs consolidate. Buyers are increasingly structuring programs around a smaller number of suppliers who can provide multiple product forms under one compliance and traceability framework. With FDA registration, BRCGS, ISO 22000, HALAL, SMETA, and China export filing, UrSnacks supports export buyers that require documentation across multiple markets.

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