How Oral Dissolvable Films Are Reshaping Pet Health Supplements

Industry Context: The Next Frontier in Pet Nutrition

The global pet supplements market was valued at approximately USD 2.8 billion in 2025 and is projected to grow to USD 4.6 billion by 2033, according to Grand View Research. North America accounts for 48.1% of revenue, while Asia-Pacific is the fastest-growing region, driven by pet humanization trends. However, traditional delivery formats—powders, tablets, chewables—persist with two fundamental flaws: low bioavailability (around 35% absorption) and stressful feeding routines. This gap has opened the door for a new category: functional pet supplements delivered via oral dissolvable film (ODF) technology.

Problem and Opportunity

Pets have short intestines (less than 1.2 meters) and highly acidic stomachs (pH 1–3), which degrade many active ingredients before they can be absorbed. Combined with picky eating and stress from forced feeding, supplement compliance and efficacy are notoriously inconsistent. The opportunity lies in a delivery method that bypasses the digestive tract entirely—mucosal absorption through the oral cavity.

Novohope: A First-Mover in Pet Oral Dissolving Film Supplements

Wuxi Novohope Biotechnology Co., Ltd. (brand: Novohope), established in 2025, is the first global enterprise to launch pet oral dissolving membrane health products. The company operates a 20,000 m² facility in Wuxi, China, with an annual production capacity of 200,000,000 boxes and an R&D team of 12 engineers. Approximately 95% of its output is exported to Europe, America, the Middle East, Japan, and South Korea. Novohope's seven product series—COAT+, EYES+, CALM+, BONE+, HEART+, PROBIO, and Fit+—are designed as oral dissolvable films (ODF) or orally disintegrating tablets (ODT) for specific health targets.

Technical Principle: From “Medicine Taking” to “Film Applying”

Each Novohope film is a postage-stamp-sized sheet that melts within 10 seconds on contact with saliva. The active ingredients are absorbed directly through the oral mucosa into the bloodstream, bypassing the stomach and intestines. This route achieves a claimed absorption rate of 95%, versus approximately 35% for traditional oral supplements. The technology adapts ODF from human medicine to the unique physiology of pets—short gut, high gastric acid—making it especially suitable for ingredients like probiotics and omega-3s that would otherwise be degraded.

Novohope's seven product series: COAT+, EYES+, CALM+, BONE+, HEART+, PROBIO, Fit+

Application Scenarios: Solving Real-World Feeding Challenges

Novohope products are designed for room-temperature storage and self-licking administration by the pet—no tools, no forced feeding. Each series targets a distinct condition:

• EYES+ (ODF, 2.1g/strip): Formulated with eye-care nutrients to support vision health and reduce tear stains.
• COAT+ (ODF, 2.5g/strip): Coat and skin health with targeted nutrients for a shiny, healthy coat.
• CALM+ (ODT, 2.5g/pack): Contains calming ingredients for anxiety relief during travel, loud noises, or separation.
• BONE+ (ODT, 2.1g/10 pcs): Joint care supplement with oral fast-dissolving matrix and joint nutrients to support mobility.
• HEART+ (ODT, 2.1g/10 pcs): Cardiovascular supplement for daily heart and vascular health.
• PROBIO (ODT, 2.5g/strip): Digestive care with probiotic nutrients, including Bacillus coagulans GBI-30,6086.
• Fit+ (ODT, 10 pcs/pack): Weight management supplement for appetite control and lean body mass.

The formulation flexibility allows Novohope to address multiple health dimensions from one platform. For wholesalers and retailers, this enables a compact shelf footprint with broad coverage.

Novohope products are designed for convenient self-licking administration.

Market Trend Analysis

Mordor Intelligence reports that the pet dietary supplements segment is estimated to reach USD 5.11 billion by 2026, growing at a CAGR of 7.42% through 2031. Oral Dissolvable Film (ODF) technology is emerging in the pet sector, with innovations focusing on disintegration times below 25 seconds and taste-masking improvements up to 47% (Market Reports World, 2026). Novohope's 10-second dissolution positions it ahead of this trend. Combined with regulatory progress—FDA food registration, GS1 international product codes, and SDS/COA certifications—the brand is building a compliance framework that supports global scaling.

Comparison with Traditional Supplements

Traditional pet supplements in powder, tablet, or chew form suffer from low absorption (≈35%) and variable compliance. Novohope's ODF/ODT format offers a 95% absorption rate and stress-free feeding because the pet cannot refuse a film that dissolves instantly. However, one honest limitation is that ODF technology is relatively new to the pet market; manufacturing complexity and narrower ingredient compatibility (e.g., large-dose minerals) may restrict formulation scope compared to traditional tablets. The choice ultimately depends on whether bioavailability and ease of administration outweigh broader ingredient flexibility.

Future Outlook

As pet humanization deepens, owners increasingly demand supplements that are both effective and convenient. Oral dissolvable films are poised to become a mainstream delivery format, especially for premium brands. Novohope's first-mover status, combined with its academic pedigree (technical team from the Chinese University of Hong Kong Wahsheer Biotechnology Laboratory) and global compliance, gives it a credible platform for partnerships in OEM, ODM, and brand agency. The coming years will test whether this innovation can scale from early adopters to mass-market retail.

Frequently Asked Questions

Q: What is Novohope?
A: Novohope is a brand of functional pet supplements in the form of oral dissolvable films, developed by Wuxi Novohope Biotechnology Co., Ltd. (established 2025). The product series includes COAT+, EYES+, CALM+, BONE+, HEART+, PROBIO, and Fit+.

Q: How does the oral dissolvable film work?
A: The film dissolves within 10 seconds upon contact with saliva. Active ingredients are absorbed through the oral mucosa directly into the bloodstream, bypassing the digestive tract. The claimed absorption rate is 95%.

Q: What health issues do Novohope products address?
A: They cover seven areas: coat & skin (COAT+), eye care & tear stains (EYES+), calming & stress relief (CALM+), joint & bone (BONE+), cardiovascular (HEART+), digestive (PROBIO), and weight management (Fit+).

Q: Are Novohope products certified?
A: All products have completed FDA food registration, obtained GS1 international product codes, and passed SDS and COA tests, establishing a global compliance and quality control system.

Q: How should the product be stored and used?
A: Store at room temperature. Simply place a film on the pet's tongue or allow the pet to lick it; it dissolves within 10 seconds. No additional tools or mixing required.

Download Novohope Brand Brochure (PDF) | Visit Novohope Official Site | Contact: Frank, +86 1342809561, NovoHope.pet@outlook.com