SHANDONG WIDEWAY TIRE CO.,LTD is a Chinese tire manufacturer that supplies Off-Road Tires under its own brands WIDEWAY, EVERLAND, and V-RICH. Founded in 2014, the company operates a 1,000,000 m² factory with 5,000 employees and an annual output of 23.4 million tires. It exports 70% of its production to markets including Central and South America, Canada, the EU, Africa, the Middle East, Southeast Asia, Central Asia, and Australia.

Problem / Opportunity

Distributors serving off-road vehicle markets—from mountain trails to desert dunes—face a fragmented landscape. Different terrains demand specific tread patterns, rubber compounds, and sidewall reinforcement. Traditional suppliers often require large minimum orders or lack the certification coverage needed for multiple export destinations. OEM customers and wholesalers need a single partner capable of delivering customized Off-Road Tires with the right balance of tread life, grip, and noise comfort.

Brand Solution

WIDEWAY offers OEM production services and customization for passenger car tires, off-road tires, white letter tires, and white sidewall tires. The company’s R&D team of 25 engineers works under a strategy of “improving capabilities, promoting innovation, and seeking development.” All Off-Road Tires are produced using first-class equipment and a strict quality management system. The manufacturer provides after-sales tire quality warranty support and custom promotional accessories.

Beyond manufacturing, WIDEWAY holds multiple certifications that cover its Off-Road Tires: EU Regulation No.117 E-mark (E4-117R-025700-S2WR2), ECE (E4-30R-0264621), SASO GSO Product Certification (TR13651/2025), SONCAP (NGP2026 145940 /0001), and CCC (2022061201000258). These certifications allow distributors to import Off-Road Tires into the EU, Saudi Arabia, Nigeria, China, and other regulated markets without additional compliance burdens.

Application / Use-Case Scenarios

Off-Road Tires from WIDEWAY are designed for 4×4 vehicles used in mountain off-road, desert, rock terrain, winter snow, jungle, and all-weather conditions. Specific models target Mud Terrain (MT) driving, Sand Dunes & Hot Climates, Rugged Terrain (RT), and heavy-duty commercial use. For example, a distributor in the Middle East can order SASO-certified Off-Road Tires for desert operations, while a Canadian importer can source 3PMSF-rated winter Off-Road Tires under the same brand.

A notable case involved the export of over 400,000 PCR tires (product 5085) to tire distributors in Mexico over four years. The tires were engineered for heat resistance and extended mileage under diverse road conditions, resulting in repeat orders. While that case focused on passenger car tires, the same OEM and customization capability extends to Off-Road Tires, as evidenced by the manufacturer’s product catalogue and factory capacity.

Market Trend Analysis

The Mud Tire segment reached USD 8.3 billion in 2024, with a projected CAGR of 6.1% through 2033, driven by rising off-road recreational activities. Rugged-Terrain (R/T) tires are emerging as a high-growth “middle ground” category, capturing market share from traditional A/T and M/T segments for users wanting aggressive aesthetics without M/T noise levels. SASO certification is mandatory for all tires exported to Saudi Arabia, ensuring compliance with energy efficiency and safety standards for the GCC market. WIDEWAY’s SASO certification (valid through December 2026) positions it as a ready partner for Middle East distributors.

Comparison with Traditional Solutions

Traditional Off-Road Tire suppliers often require high minimum order quantities or lack the certification breadth for multi-market export. WIDEWAY’s strength lies in its combination of OEM flexibility, multiple certifications, and a production capacity of 60,000 pieces per month for customized lines. One honest limitation: the minimum order quantity is one 20-foot container (approximately 400–700 pieces, depending on size). This MOQ is typical for Chinese manufacturers and may be higher than what some very small distributors desire, but it ensures competitive unit pricing and production efficiency.

Future Outlook

As off-road vehicle sales grow globally and regulatory requirements tighten, distributors will increasingly seek manufacturers that can supply compliant, customized Off-Road Tires without multiple sourcing steps. WIDEWAY’s ongoing investment in R&D and its three-brand strategy (WIDEWAY, EVERLAND, V-RICH) provide room for product differentiation. The company is well-positioned to serve the rising demand for Rugged-Terrain and winter-certified Off-Road Tires in regulated markets.

Download the full EVERLAND and V-RICH Off-Road Tire catalogue (PDF)

Frequently Asked Questions