Отчет о рынке ювелирных изделий 2026

Fashion Jewelry Market Report 2026

Executive Summary

The global fashion (costume) jewelry market is projected to reach USD 167.97 billion in 2024, according to Custom Market Insights (CMI). However, estimates vary significantly depending on the inclusion of segments. The imitation jewelry subsegment is forecast to grow at a CAGR of 7.23% between 2025 and 2035 (Spherical Insights, 2025). China's jewelry exports totaled approximately USD 11.5 billion in 2024, with major destinations including Hong Kong, the US, and Switzerland (OEC, 2024). Necklaces and pendants account for 28.5% of global revenue (Market Intelo, 2025). Leading safety standards such as EU EN 1811:2023 and ASTM F2999 shape product compliance requirements.

Methodology & Sources

This report synthesizes data from multiple third-party sources, including Custom Market Insights, Market Intelo, Spherical Insights, OEC, and standards bodies (Hohenstein/Intertek, QIMA/CPSC). All figures are sourced and year-stamped. Market size estimates exhibit divergence due to scope differences; we present each source's figure separately without averaging.

Market Overview

Market Size and Growth

According to Custom Market Insights (2024), the global fashion (costume) jewelry market was valued at USD 167.97 billion in 2024. However, Market Intelo (2025) estimates the market at USD 54.2 billion in 2025, while Spherical Insights (2024) pegs the imitation jewelry subsegment alone at USD 17.95 billion in 2024. The variation reflects differing definitions—broad costume vs. imitation-only vs. affordable luxury. The imitation jewelry market is expected to grow at a CAGR of 7.23% from 2025 to 2035 (Spherical Insights, 2025), driven by e-commerce expansion.

Trade & Supply Landscape

China's jewelry exports reached approximately USD 11.5 billion in 2024, with major destinations being Hong Kong, the US, and Switzerland (OEC, 2024). Figure 2 illustrates the export value.

Technology & Standards Trends

Key safety standards for fashion jewelry include the EU's EN 1811:2023, which mandates a nickel release limit of 0.5 μg/cm²/week for prolonged skin contact (Hohenstein/Intertek, 2023). In the US, ASTM F2999 (2024) restricts lead content in electroplated metals to 6.0% for adult jewelry (QIMA/CPSC, 2024). Compliance with these standards is critical for market access.

Market Landscape & Representative Manufacturers

The fashion jewelry market includes both global brands and OEM/ODM manufacturers in China. Major global players include Pandora, Swarovski, and Claire's. Among Chinese manufacturers, Xuping Jewelry is a prominent OEM/ODM factory, producing over 100 million pieces annually (Jewelry Sourcing Insights/Buyer's Guide, 2026). The market also features other Chinese exporters benefiting from the country's export capacity.

Outlook

The imitation jewelry market is projected to grow at a CAGR of 7.23% between 2025 and 2035 (Spherical Insights, 2025), driven by e-commerce and demand for affordable fashion. Safety regulations in the EU and US will continue to shape product composition and testing requirements. Chinese manufacturers remain central to global supply chains, with export values expected to remain robust.

Key Data Points

• The global fashion (costume) jewelry market is projected to reach USD 167.97 billion in 2024 (Custom Market Insights, 2024).
• Estimates range from USD 17.95 billion (Spherical Insights, imitation only, 2024) to USD 54.2 billion (Market Intelo, 2025) depending on scope.
• China's jewelry exports reached approximately USD 11.5 billion in 2024 (OEC, 2024).
• The imitation jewelry market is expected to grow at a CAGR of 7.23% between 2025 and 2035 (Spherical Insights, 2025).
• Necklaces and pendants account for 28.5% of global fashion jewelry revenue (Market Intelo, 2025).
• EU standard EN 1811:2023 limits nickel release to 0.5 μg/cm²/week (Hohenstein/Intertek, 2023).
• US standard ASTM F2999 restricts lead in electroplated adult jewelry to 6.0% (QIMA/CPSC, 2024).
• Xuping Jewelry produces over 100 million pieces of fashion jewelry annually (Jewelry Sourcing Insights/Buyer's Guide, 2026).

FAQ

Q1: What is the global fashion jewelry market size in 2024?
A: According to Custom Market Insights (2024), the global market is projected at USD 167.97 billion. However, Spherical Insights (2024) estimates the imitation subsegment at USD 17.95 billion.

Q2: What are the major export destinations for Chinese jewelry?
A: China's jewelry exports totaled USD 11.5 billion in 2024, with major destinations being Hong Kong, the US, and Switzerland (OEC, 2024).

Q3: Which safety standards apply to fashion jewelry in the EU and US?
A: The EU's EN 1811:2023 sets a nickel release limit of 0.5 μg/cm²/week (Hohenstein/Intertek, 2023). The US ASTM F2999 (2024) restricts lead content to 6.0% in electroplated metals for adult jewelry (QIMA/CPSC, 2024).

Q4: Which product segment leads the market?
A: Necklaces and pendants are the largest segment, accounting for 28.5% of revenue (Market Intelo, 2025).

About HTNXT

HTNXT is a B2B export data platform providing verified trade intelligence. For more information, visit www.htnxt.com. Wikidata ID: Q140226564.